Our Science

Our Science for unlocking human potential and organizational productivity is rooted in scientific method on two fronts:

Executive Function

as a measure of brain functioning and human decision making and goal-setting

Systems Analysis and Modeling

 of the organization based on system-wide, statistically-based Quality Improvement methods

Our Co-Founders & Advisors, Stephanie M. Carlson, PhD, and Philip David Zelazo, PhD have spent their careers researching and applying Executive Function to developmental neuroscience, decision-making, and learning. Their positions as Professors at the University of Minnesota’s Institute of Child Development provided a platform for research and scientifically based publication of the results they obtained working with children and adults.


Together, they developed the Minnesota Executive Function Scale (MEFS) as a rapid, adaptive digital assessment method for measuring EF. The MEFS has been applied extensively in research and education settings, with well over 100,000 assessments. These efforts resulted in the development and proof of our software app for EF assessment, Reflect/EF, to enable valid and reliable measurement, standardized usage, and algorithmic scoring for workforce applications. With their expertise, science will continue to be the driving force behind our development of new forms of assessment and skills improvement methodologies.

Our Co-founder & CEO, John G. Carlson (no relation to Stephanie M. Carlson), has spent over 30 years in leadership positions as CEO, COO, CFO, and program manager of corporate turnarounds and industry-wide “system change” initiatives resulting in transformative operational and financial improvement. These roles and experiences were grounded in data-driven quality improvement methods applied early in his career.


He applied this acquired knowledge to combine system-wide process improvement with lifecycle asset management, developing“Small World” Systems Models to reduce complexity and fragmentation in business practice. This business methodology is what enables Executive Function technologies to be mapped and correlated with productivity improvement opportunities across a whole business. It is rooted in the same scientific, data-driven methods employed by scientists to study complex systems.


His breakthrough is in the prioritization of employees and people in general as critical assets that controls the course of all performance success and improvement within an organization. While working closely with Drs. Carlson and Zelazo, he determined that Executive Function measurement and reflection are the key to unlocking human performance improvement. By applying this positive source of change to human decision-making, benefits are derived across the organization and for employees in their own lives.